Also known as outdoor media, car wraps can be an effective form of advertisement. Because of its effectiveness, there has been an increasing demand for car wraps. This has resulted in the booming of a new industry -- the promotion of advertisements with the aid of this method.
Apparently, some of the obvious advantages that such wraps can bring compared to traditional advertising methods like billboards are exclusivity and mobility. The exclusivity of using this form of advertising is inherent in the fact that the media to be promoted is placed on only a single vehicle. What this means is that the ad space would only be for that particular vehicle, unlike billboards, which have to share advertisements.
The mobility of using this form of advertising is obvious as the outdoor media is placed on a moving medium which in this case is the vehicle. This can translate to more exposure than traditional billboards that can be ignored by passing motorists unlike car wraps, which can easily draw attention. This method is an innovation of an older method known as paint and decals. During the early days of using mobile advertisements, paint and decals used to be the norm. However, due to the bad effects such as scratches and discoloration of the paint, paint and decals became unfavorable to use.
This form of mobile advertising is also much more appealing as the work output is definitely much better. This is so because such wraps are made of high-tech vinyl that is oftentimes mistaken for a custom paint job. The look that this can bring to the car does not deteriorate the car's value as these can be removed without damaging the paint of the car. Also, because of the effectiveness of using this method the customer base has expanded from mainly commercial use to personal use.
For those who are not familiar car wraps, you can see lots of these at car shows and trade shows alike. You'll notice that most of the vehicle owners use these in order to improve the look of their vehicles. If you happen to be around Los Angeles chances are you may be able to spot one of these vehicles that have these on them.
For your car wrap needs, we here at ADI can create car wraps for the vehicle of your choice. We can turn them into a mobile billboard that can translate to increased effectiveness and cheaper costs. Don't have a car but another vehicle? We can wrap anything that rolls. Also, did you know that according to research the cost of using car wraps is definitely cheaper compared to the traditional stationery methods like billboards?